Dear 2120,
What are we doing? Where’s this going? What is this? Who am I?
If 2025 was an extremely discombobulating year offering more questions than answers, it looks like we’d better buckle up: 2026 is set to be even more intense. The US is sliding into a bizarre form of tech-enabled proto-fascism, dubbed by zany jokesters as ‘The Nerd Reich.’ Palestine keeps suffering despite the so-called ceasefire. The far right has surged across Europe. And we’ve breached 7 out of 9 planetary boundaries, according to PIK. It’s bleak AF out there.
But good things are happening too. Zohran Mamdani became New York’s new socialist mayor, running a fearless campaign for working-class affordability. The Green Party’s Zack Polanski is now the UK’s most popular party leader, championing a similar progressive agenda. Across the world, people are organizing, resisting, building alternatives.
At this point, people here in 2025 usually wheel out that Gramsci quote about monsters as a way of sounding worldly while managing their metacrisis anxiety. I like Gramsci. It’s a good quote. But here’s the thing: there’s no guarantee these monsters are disappearing anytime soon. In fact, they’re having a pretty good run. They seem invigorated, like they’re having a grand old time wreaking untold damage on us and the planet in their deranged pursuit of influence, control, and obscene wealth. There’s definitely some form of sociopathy at play here.
The brutal truth is that they’re not going to stop unless someone stops them.
Enter Regenerative Propaganda
This situation, this clusterfuck, this slow-motion collapse, whatever you want to call it, is what prompted me to start my own company, Regenerative Propaganda. After spending most of my career in culture, communications, and advertising, watching talented people waste their abilities on stupid and harmful things, I decided to just go do what I always wanted without compromising. No more quietly rolling my eyes like a surly teenager when my boss told me to write or make something more “palatable to the market.”
So I went and did it.
I wouldn’t call it an overnight success story. But I’m at a point where it’s starting to make sense financially. I still hustle in the old world of extractive consumerism (selling people shit they don’t need) to make ends meet. But I think it balances out on the good vs. bad scale. And every month, the balance tips a little more toward the work that matters.
What I’ve Learned This Year
→There’s very little money in actual regenerative communication. And I mean actual regenerative communication: degrowth, sufficiency, having fewer material possessions to focus on what truly matters: community, care, ecology, purpose. It should be the world’s biggest open goal, but here we are. To an alarming and frustrating degree, the system rewards the people selling the disease, not the cure.
→The work finds you if you’re patient. Once I stopped chasing every gig and started being clear about what I stand for, the right projects started appearing. Not many. Not enough. But the right ones. People and organizations who actually want transformation, not just greenwash their way through quarterly reports.
→You can’t do this alone. Building something regenerative in a degenerative system is exhausting. You need community, co-conspirators, people who get it. This year I’ve been lucky to connect with others doing similar work — designers, strategists, activists, artists — all trying to build the world we actually want to live in.
→Compromise is inevitable, but capitulation isn’t. Yes, I still take work that makes me wince sometimes. But there’s a difference between bending and breaking. I’m learning where my lines are, what I can live with, what I can’t. It’s messy and imperfect, but that’s the reality of trying to operate ethically under capitalism.
→This is going to take longer than any of us want. The monsters aren’t going anywhere fast. The systems that produce them are deeply entrenched. Real change is slow, frustrating, unglamorous work. But it’s the only work worth doing.
What’s Next
In 2026, I want to do more of the work that matters and less of the work that just pays the bills. I want to collaborate with people building genuine alternatives; community energy projects, worker cooperatives, regenerative farms, mutual aid networks, social movements that actually threaten exploitative empire. I want to help tell their stories, amplify their work, and make the case for a world beyond endless growth and extraction.
I’m also thinking about how to build more resilient structures for this kind of work. How do we fund truly regenerative communication without compromising its integrity? How do we support each other through the inevitable precarity? How do we build something that lasts?
I don’t have all the fully-formed answers. But I’m learning, adapting, trying to practice what I preach.
Here’s to a turbulent, terrifying, occasionally beautiful 2026.
Letters to 2120 