Tag: Regenerative Design

2025: The Year in Review

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Dear 2120,

What are we doing? Where’s this going? What is this? Who am I?

If 2025 was an extremely discombobulating year offering more questions than answers, it looks like we’d better buckle up: 2026 is set to be even more intense. The US is sliding into a bizarre form of tech-enabled proto-fascism, dubbed by zany jokesters as ‘The Nerd Reich.’ Palestine keeps suffering despite the so-called ceasefire. The far right has surged across Europe. And we’ve breached 7 out of 9 planetary boundaries, according to PIK. It’s bleak AF out there.

But good things are happening too. Zohran Mamdani became New York’s new socialist mayor, running a fearless campaign for working-class affordability. The Green Party’s Zack Polanski is now the UK’s most popular party leader, championing a similar progressive agenda. Across the world, people are organizing, resisting, building alternatives.

At this point, people here in 2025 usually wheel out that Gramsci quote about monsters as a way of sounding worldly while managing their metacrisis anxiety. I like Gramsci. It’s a good quote. But here’s the thing: there’s no guarantee these monsters are disappearing anytime soon. In fact, they’re having a pretty good run. They seem invigorated, like they’re having a grand old time wreaking untold damage on us and the planet in their deranged pursuit of influence, control, and obscene wealth. There’s definitely some form of sociopathy at play here. 

The brutal truth is that they’re not going to stop unless someone stops them.

Enter Regenerative Propaganda

This situation, this clusterfuck, this slow-motion collapse, whatever you want to call it,  is what prompted me to start my own company, Regenerative Propaganda. After spending most of my career in culture, communications, and advertising, watching talented people waste their abilities on stupid and harmful things, I decided to just go do what I always wanted without compromising. No more quietly rolling my eyes like a surly teenager when my boss told me to write or make something more “palatable to the market.”

So I went and did it.

I wouldn’t call it an overnight success story. But I’m at a point where it’s starting to make sense financially. I still hustle in the old world of extractive consumerism  (selling people shit they don’t need) to make ends meet. But I think it balances out on the good vs. bad scale. And every month, the balance tips a little more toward the work that matters.

What I’ve Learned This Year

→There’s very little money in actual regenerative communication. And I mean actual regenerative communication: degrowth, sufficiency, having fewer material possessions to focus on what truly matters: community, care, ecology, purpose. It should be the world’s biggest open goal, but here we are. To an alarming and frustrating degree, the system rewards the people selling the disease, not the cure.

→The work finds you if you’re patient. Once I stopped chasing every gig and started being clear about what I stand for, the right projects started appearing. Not many. Not enough. But the right ones. People and organizations who actually want transformation, not just greenwash their way through quarterly reports.

→You can’t do this alone. Building something regenerative in a degenerative system is exhausting. You need community, co-conspirators, people who get it. This year I’ve been lucky to connect with others doing similar work — designers, strategists, activists, artists — all trying to build the world we actually want to live in.

→Compromise is inevitable, but capitulation isn’t. Yes, I still take work that makes me wince sometimes. But there’s a difference between bending and breaking. I’m learning where my lines are, what I can live with, what I can’t. It’s messy and imperfect, but that’s the reality of trying to operate ethically under capitalism.

→This is going to take longer than any of us want. The monsters aren’t going anywhere fast. The systems that produce them are deeply entrenched. Real change is slow, frustrating, unglamorous work. But it’s the only work worth doing.

What’s Next

In 2026, I want to do more of the work that matters and less of the work that just pays the bills. I want to collaborate with people building genuine alternatives; community energy projects, worker cooperatives, regenerative farms, mutual aid networks, social movements that actually threaten exploitative empire. I want to help tell their stories, amplify their work, and make the case for a world beyond endless growth and extraction.

I’m also thinking about how to build more resilient structures for this kind of work. How do we fund truly regenerative communication without compromising its integrity? How do we support each other through the inevitable precarity? How do we build something that lasts?

I don’t have all the fully-formed answers. But I’m learning, adapting, trying to practice what I preach.

Here’s to a turbulent, terrifying, occasionally beautiful 2026.

How Fossil-Fueled Expansion Engineered Our Obsession With Newness and Reinvention

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Still from Paul Thomas Anderson’s ‘There Will Be Blood’ (2007)

Dear 2120,

I hope you’re settled. Because we’re not. We’re addicted to newness. New stuff, new looks, new versions of ourselves. It feels totally normal, but it’s actually a pretty recent thing, engineered by cheap fossil fuels and the insane growth they made possible.

How It Started

Fossil fuels powered more than factories. They rewired how we think about stuff and identity. When production exploded in the 20th century, buying things became who you are. “New” turned into shorthand for progress, success, basically everything good.

Cities powered by cheap energy became testing grounds for different lifestyles. Novelty stopped being special and became expected. Your identity became something you’re supposed to constantly upgrade.

Breaking Rules Became the Rule

Fast change made disruption a virtue. People who broke boundaries became heroes. The growth-at-all-costs mindset loved rule-breakers because they suggested more expansion was possible.

This logic runs everything now. Tech worship “disruption.” Culture chases the next edgy thing. If you’re not breaking something, you’re boring. Transgression went from rebellious to required.

The Reinvention Hamster Wheel

Global supply chains and social media algorithms cranked this into overdrive. Now we cycle through trends and identities constantly. Reinvention went from meaningful choice to compulsive behavior. Staying the same feels like stagnation. Change became convention.

You end up with this restless psychology where you have to keep reinventing yourself just to feel relevant.

When Reality Isn’t Enough

Umberto Eco wrote about how we became obsessed with making things that feel more real than reality. Prosperity stopped being about actual material comfort and became a vibe you engineer. We remake reality to be louder, shinier, more intense every time.

The ‘new’ is addictive because you can always design it to feel better than what actually exists. Culture turned into an escalation machine where each iteration has to top the last one.

The Dark Side

Paul Thomas Anderson’s There Will Be Blood shows where this psychology goes. Daniel Plainview builds an oil empire through pure conquest. He violates every boundary to expand and dominate. Competition defines his whole identity. He wants wealth for the myth of it, not what it provides. Prosperity as spectacle.

And where does it end? Isolation and self-destruction. That’s what happens when transgression becomes your whole personality.

What It Cost Us

This mindset gave us climate chaos, biodiversity collapse, and depleted resources. But it also did internal damage; constant restlessness, insecurity, loss of meaning.

Transgression used to challenge power structures. Now the system just absorbed it and uses it as fuel for faster cycles of consumption and novelty.

What’s Next

We need to rethink what prosperity, desire, and creativity even mean. Stuff like degrowth, regenerative design, doughnut economics: these show how novelty can come from restoration instead of extraction.

The goal is redirecting creativity and transgression, not killing them. Transgression can mean breaking with the logic of “more, faster, louder” itself. Reinvention can mean getting back to balance. Novelty can mean building things that actually last.

The 20th century trained us to crave endless newness. We escalated that into fake realities that feel more abundant than real life (Eco). We built a psychology of conquest disguised as ambition (Anderson).

The myth we inherited says progress has to break boundaries. Always. Forever.

But there’s a different way. Value having enough over having more. Depth over escalation. Sticking with things over constant reinvention. Transgression as refusing the destructive playbook we were handed, not as domination.

That’s the shift we’re trying to figure out. I hope for our sake and yours that it does.